Interactive tool
Pricing & Margin Ladder Calculator
Build your full price ladder from cost of goods to shelf price and see distributor, retailer and brand margin at every step.
Open calculatorFree Resources
The tools we use with our own client brands
Pricing, margin, breakeven and distributor launch tools, free to use, no email required. Built from years of real retailer and distributor launches.
Interactive tool
New Retailer Launch Breakeven Calculator
Model slotting, free fills, demos and promo spend against velocity so you know what a new retailer actually has to sell for you to break even.
Open calculatorInteractive checklist
Distributor Launch Checklist
Every step from vendor setup and item forms to first PO and reorder, the same launch sequence we run with our client brands.
Open checklistPrintable download
Distributor Launch Checklist (PDF)
The print-friendly version of the launch checklist. Save it, share it with your team, and check items off as you go.
Download PDFFree for Founders
Book a call and get the Founder Roadmap free.
- The order to build retail in so you do not grow yourself broke
- What to have ready before you talk to a distributor
- The margin math buyers assume you already know
- How to tell a real opportunity from an expensive one
Want help putting these numbers to work?
The tools show you the math. We build the retailer strategy behind it, pricing, promo, distributor launches and buyer meetings. Let's see if we're a fit.