Build your price from the cost up: cost, your margin, distributor margin, retailer margin, straight through to the SRP a shopper actually sees. Know your ladder before a buyer tells you what it should be.
Your cost
$
Fully landed cost per unit, not per case
Used to show case-level pricing below
Your margins
%
What you need to keep to run the business profitably
%
Typical grocery/natural channel margin, 35–45%
%
Typical distributor margin, 18–25%
$
What shoppers will realistically pay in this category
Your price ladder
honey bee BRANDS · Your Outsourced Retail Growth Team