Your Outsourced Retail Growth Team™
Honey Bee Brands becomes your retail department, managing the daily complexity of distributors, retailers, pricing, promotions and growth so you can focus on building your brand.
National and regional retail growth for consumer product brands at every stage.
We manage
The founder's real problem
Founders do not wake up thinking, “I need a broker.” They wake up trying to solve the operational problems that come with building a retail business.
Honey Bee Brands provides the structure, management and experienced guidance needed to move retail forward without leaving the founder to manage every detail.
More than retail outreach
Honey Bee Brands manages the work behind retail growth, from distributor onboarding and promotions to pricing, reporting, retailer communication and long term planning. We bring the people, process and operating structure your retail business needs.
We become your retail department, so you can focus on building your brand.
Services
Honey Bee Brands brings retail operations, profitability, growth strategy and founder guidance together through one coordinated operating partnership.
We manage the daily work that keeps your retail business organized, responsive and moving forward.
Growth only matters when the financial model behind it is healthy.
We replace scattered opportunities with a clear, intentional roadmap for growth.
Founders gain experienced retail guidance without having to build an entire internal department.
Inside the work
Behind every retail opportunity is a system of planning, communication, pricing, execution and follow through. That is the work we manage.
A dedicated team
Day to day
Every client is assigned a dedicated Account Manager who becomes the primary day to day contact for the brand.
Leadership
Senior retail leadership remains actively involved in the strategy and financial decisions that shape the engagement.
You receive consistent day to day execution and experienced retail leadership throughout the partnership.
Honey Bee Operating Partner™
The Honey Bee Operating Partner™ brings retail operations, profitability management, growth strategy, dedicated account support and executive guidance together in one comprehensive partnership.
Your retail work stays organized.
Your pricing and margins stay visible.
Your growth decisions have a clear strategy.
Your founder does not have to manage everything alone.
Who we serve
Honey Bee Brands works with consumer product brands at every stage. Every brand is welcome to start the conversation.
We have a special passion for veteran owned, woman owned, Black owned, minority owned, LGBTQ+ owned, charitable and purpose led brands, along with companies working to leave a healthier footprint for future generations.
Good products can build good businesses and do good in the world.
How it works
Share what is making retail harder, less profitable or more confusing than it should be.
We will discuss your brand, your current retail business and the support you need.
If the partnership makes sense, we will identify the priorities, responsibilities and next steps needed to move forward.
FAQ
Still wondering if we're a fit? Start the conversation and we'll tell you honestly.
Retail buyer outreach and account management are part of our work, but our role is much broader than traditional brokerage. Honey Bee Brands manages the operational, financial and strategic work behind building and maintaining a healthy retail business.
We work with consumer product brands at every stage. The most important consideration is whether our experience and operating support match what your brand needs right now.
Yes. We can help with pricing, margins, distributor education, retail planning, onboarding preparation, launch strategy and the operational foundation required for responsible retail growth.
Yes. Distributor management is a core part of our work, including onboarding, communication, promotions, reporting, account follow up and the ongoing operational details that founders often struggle to manage alone.
No. Honey Bee Brands supports consumer product companies across retail channels and categories. Every strategy is shaped around the brand, product, customer, economics and growth opportunity.
Yes. Every client receives a dedicated Account Manager for daily communication and execution, along with senior retail oversight for strategy, profitability and planning.
The first conversation is a practical discussion about your brand, your current retail challenges and what you need help managing. We will determine whether Honey Bee Brands is the right operating partner for you and identify useful next steps.
A note from the founder
At 23 years old, I got my first job in the industry as an account manager for a women-owned CPG and Retail marketing firm. I worked on the consumer products side, launching new SKUs for household brands, and I LOVED IT! The budgets were huge, but the strategy fit every brand size. With a few breaks here and there and over 326 brand launches, flash forward a couple of decades, and I am here as the founder of Honey Bee Brands.
In 2022, I built my dream company the way I wanted. Today, I am proud to say we help the types of brands I feel proud to represent: diversity owned, charity backed and healthy for all. Because this industry can sometimes give founders the “ick”, I want to empower as many brands as possible so they can make the best-informed decision for them.
I am a mom, a second-generation creative in the CPG industry, a friend, an Alzheimer’s advocate, a World War II buff, a girls-girl, and a dog grandma on top of being a founder, just like YOU!
Brands can share shelves. They don’t share journeys.
— Nicole, Founder
Tell us what is happening with your brand, then choose a time to talk. You do not need to have everything figured out before reaching out.