Free Tool

New Retailer Launch Breakeven Calculator

Slotting fees, first order, and sampling budget all leave your account before a single reorder comes in. Find out how many weeks it actually takes to earn that cash back.

What you're spending upfront

Slotting / listing fees

One-time fee to get on shelf, if applicable

Initial order size

cases

First order the retailer or distributor requires

Cost per case (COGS)

What that first order costs you to produce

Sampling & launch marketing

Demos, launch ads, in-store sampling

Broker / onboarding costs

Optional. New item forms, EDI setup, etc.

Margin per case (net wholesale − cost)

What you keep on every case sold going forward

Expected performance

Expected weekly velocity

cases

Realistic weekly sell-through once live, across all doors

Total upfront investment: —

Weekly margin once live

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Weeks to breakeven

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Net position at 6 months

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Net position at 1 year

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Inventory investment

—

Cash spent before dollar one back

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honey bee BRANDS · Your Outsourced Retail Growth Team