From a New Retail Launch to National Grocery Distribution
Baking Product
When this emerging baking brand entered retail in 2023, it had a strong product and meaningful consumer potential, but limited retail history. The founders needed more than buyer introductions. They needed a disciplined expansion plan that would build credibility, support velocity and prepare the company for the operational demands of national grocery distribution.
The Strategy
We created a phased retail growth plan focused on proving performance before pursuing broader distribution.
- Refining the brand’s retail positioning and buyer presentation
- Identifying the grocery accounts most aligned with the product and consumer
- Developing pricing, promotion and distributor strategies
- Preparing the brand for retailer onboarding and ongoing account management
- Building a sales story supported by early retail performance
- Coordinating buyer communication, follow up and expansion opportunities
The Result
By the beginning of 2026, the brand had expanded into Sprouts Farmers Market and every Kroger banner.
What began as a new retail launch became a broad national grocery presence in approximately three years.
The brand entered each stage of growth with stronger sales history, improved operational readiness and a clearer understanding of how to support its retail business after the initial placement.
Why It Worked
Retail growth was treated as an operating strategy, not a series of disconnected buyer pitches. Each new account strengthened the case for the next opportunity while the infrastructure behind the brand continued to develop.