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How to Create an Advertising Campaign on a Budget
Creating an effective advertising campaign doesn't have to drain your budget. Here's how manufacturers and emerging brands can maximize...

Market Muse
Apr 16, 20242 min read


3 Reasons Your New Product Will Fail Its First Year on Shelf
Launching a new product is an exhilarating venture for any business, but the road to retail success is fraught with challenges....

Market Muse
Apr 10, 20242 min read


The 3 Biggest Failed Ad Campaigns in US History and Why They Missed the Mark
Advertising campaigns are designed to boost brand awareness, enhance public perception, and ultimately drive sales. However, not all...

Market Muse
Apr 5, 20242 min read


5 Essential Steps Before Launching Your Product into Retail Stores
Launching a new product into the retail market is an exciting venture for any business. It represents the culmination of hard work,...

Market Muse
Apr 3, 20242 min read


5 Essential Steps Before Launching a New Product into Whole Foods
Launching a new product into a major retailer like Whole Foods is a significant milestone for any brand, especially those in the organic,...

Market Muse
Mar 13, 20243 min read


3 Reasons Why a New Beauty Brand Should Consider Launching in CVS Instead of Sephora
For new beauty brands, the choice of retail partners can significantly impact their market entry strategy, brand perception, and sales...

Market Muse
Mar 6, 20242 min read


The Worst 3 Product Launch Failures in History and What We Can Learn From Them
Launching a new product is a complex and risky venture, even for the most established companies. While the market has seen its fair share...

Market Muse
Feb 14, 20243 min read
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